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Atypical Publishing Corporate Gifts with a Conscience Program

 

Are you prepared for the angry mob?

 

This is a simple call to action for every business in America today.

 

Ignore the public's anger and risk your business.

 

It's just that simple!

 

We have been here before! During the Great Depression, we saw public anger galvanize into more regulation of business than at any time in American history. Industrialists such as J.P. Morgan, Jr. and Charles Mitchell, chairman of what is now Citigroup were hauled in front of Congress and grilled by the Pecora Commission. Sound vaguely familiar?

 



Rage to Reform! Medea Benjamin, Newsweek, 3/25/2009

 

Wall Street Still Cheating You! Tim Beyers, The Motley Fool, 4/23/2009

 

Business Needs to Speak Out Against Greed!   Matt Miller, Financial Times, 4/20/2009

 

Today's Angry Citizen is Tomorrow's Angry Juror! Michael D. Jones, Legal Times, 4/17/2009


Similar headlines first appeared in major newspapers in the 1930's. But these are actual headlines from major publications in April 2009! See a pattern yet?

 


There is a storm brewing! We have not seen the likes of which since the Great Depression. Executives and Business Owners need to act today. Failure to act can cause your business to suffer or worse. Without unconventional action on your part, the taint from Wall Street can spread to your business!

 

You have a choice to make. Will you seek to become "involved" in the community by taking unconventional actions? Or will you simply stand pat and hire a larger personal security force?

 

I'm sorry to be blunt, but do you really want to carry the blame for Wall Street's mess? Let the others listen to AM Talk Radio and keep telling themselves that all is okay if we just "think positive".

 


Remember Marie Antoinette? "Let them eat cake" will not soothe the mob's anger. Marie and Louis VI chose to ignore the mob's anger. What happened? They lost their crowns and their heads. 

 

Do want to risk losing your business?

 


We are at a crossroads. The American public is scared and angry. The blame game has started in the mainstream media. It's no longer enough to "just" blame Wall Street! Public anger and resentment is brewing the likes we have not seen since the 1930's. Business in general is starting to be vilified. Can Congressional action be far behind?


 

Look, I'm a publisher of books. I am an unabashed capitalist. But I can see the crazed horde on the horizon. For me, I am not waiting to see I can survive the coming onslaught.





So what type of action can we as business owners take to position ourselves in front of this wave?

 

Reaching into the community by donating a few dollars to charity is not a satisfactory answer. This behavior is "expected" and will not be "viewed' by the infuriated multitude as extraordinary.

Donating my time could help. But as a small business owner, finding the extra hours in the day to donate time is difficult in growing economy. In a recession, it is downright impossible.


I knew unconventional action was needed. So I sat down with my business partner, Rich Ramalho.


We mapped out a strategy whereby our business and every business that chooses to join us will be stating clearly to the coming onslaught, "We are different! We are not like those Wall Street bankers who put greed and avarice ahead of business ethics and corporate responsibility".

 

Thus the Atypical Publishing Corporate Gifts with a Conscience Program was born.

 

A program created to improve literacy in America.

 

I know what you're probably thinking right now - corporate gifts to repel the angry mob?


Yes!


That's exactly what I'm saying. But this is not just any old corporate gift.


This is a gift of a book!


I mean a real honest-to-goodness book; not some computer generated copy that can't be touched or held.

 

Okay, you are rightly skeptical. But let's first examine your current corporate gifts. For your top vendors, customers and clients:

  • Do you send fruit basket or flowers?
  • Do you still give away pens, t-shirts and other swag that may be discarded quickly?
  • Do you want a gift which your key people will keep but which clearly brands your company?


If you answered yes to any of the above then the "real" books offered through Atypical Publishing Corporate Gifts with a Conscience is your answer to get ahead of the raging mob.


Books?

Yes, books! Books are simply the most cost effective method of branding your company.


Why?


Let's look at the facts. A book printed on paper is read and kept on a bookshelf for years.

  • What happens to flowers after a few days or even a week?
  • How about a pen which runs out of ink?
  • Will a pen sit on someone's desk proudly displaying your company after the ink is run out?

 

Are you beginning to get the big picture yet? Calculate the cost of keeping your corporate image in front of your prospect for years and even decades? Can your bean counters even calculate a number that big?


However, long-term branding is not enough! It matters how you are branded! Picture a book in your prospects hands with a dedication page containing your message. Yes, the exact message you want to convey is laid out in black ink on the page for the life of the book. Now get those bean-counters busy trying to give you a number on the value of that!

 

But let's go further! Let's brand you as a company that "gets it!" We are going to brand you as a company that is engaged in the greater community.

 

How?

 

Simple! We are inserting in this book a thank you page for your generous participation in the Atypical Literacy Program. You will be co-branded with us in our Atypical Literacy Program. We donate 10% of all revenue to the Atypical Literacy Program. Put this another way, we are tithing to Literacy Programs in America.  


You read this correctly. We are not playing an accounting "game" with our profits to minimize our contribution. We are stating clearly for all to see that for every $1.00 generated by the Atypical Publishing Corporate Gifts with a Conscience Program, 10¢ to literacy programs. There is no "room for interpretation" by the accountants. 10% of all revenue generated will be donated to literacy programs. You see I believe in action over words. It is easy to "tell" you how much we believe in improving literacy. But our tithe to America's literacy programs demonstrates the truth in our commitment.

 

As we donate the proceeds to our favorite literacy programs, your Company will be right there beside us as a Participating Sponsor.


When I say Participating Sponsor, I mean we will:

  • List your company's name on our website on our Participating Sponsor webpage;
  • Place a dedication page in the front of each copy of your books memorializing the fact that your gift actually is helping to improve literacy in America; and
  • Send you a plaque memorializing your participation with a thank you from our literacy program participants.

 

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You are probably asking yourself, why should I care about literacy? I mean isn't that why we have schools?


Good question!


Before I answer that question let me tell you a story about a high school classmate of mine. Let's call him Frank. In 1978, we graduated high school in our small Midwestern farming community. After graduation we parted for very different futures. I chose to continue my education by attending college. Frank never enjoyed school and decided that he wanted a job in the auto industry in Detroit. At the time, it seemed like a sound decision.


Fast forward to 2008 and the world seems very different. When I spoke with Frank last month, it wasn't to lament about his lost job or even the questionable future of his pension. He called to grumble about his job search. He had just started a local job training program. Frank's problem was not the retraining program. He called me to confess that he never used a computer much less understand how it worked. When the instructor gave him a textbook, he freaked. Frank told me that it had been about 4 or 5 years since he last read a book. How could he "learn" a new skill when he struggled just to comprehend the basic textbook? Frank, like many others in this country have spent a lifetime toiling in a job where they were not required to learn.


Adult literacy is a real problem in America today! Illiteracy among children is still a persistent problem!


This is why you should care about literacy programs. It is in your interest as a business owner or decision maker. What if that one person who can truly make a difference in your company is turned away or worse, never applies, because he or she can't read.


Don't believe me, look at hiring statistics. Recent studies show that retrained older workers make dedicated, productive employees. But if that prospect is functionally illiterate - will you hire him or her? Of course not! Literacy programs help retrain these individuals to comprehend the demands of the modern workplace.

 

Now before you react to my proposal, think!


This is a chance for you to provide a distinctive gift to your key prospects. An exceptional gift, that keeps your brand visible on their shelves for years and years. Yet, at the same time, an incomparable gift that says to the angry crowd, "We, at Company X care! We get your anger. We are making a difference in the community."


Okay, Daniel, I'm interested but what titles are currently available?


I'm glad you asked! The following titles are available in the Atypical Publishing Corporate Gifts with a Conscience:


 

1. Scientific Advertising by Claude Hopkins

Whether you use print, radio, television or the internet, Scientific Advertising by Claude Hopkins is an ageless classic relevant as today as when it first appeared in print. Hopkins is hailed as the originator of modern advertising. Hopkins wrote in Scientific Advertising that "advertising is salesmanship" and explained how to measure and validate the end results. This classic business text is used today by many of the top copywriters in preparing their ad copy. Scientific Advertising covers topics including direct marketing, writing effective headlines, determining proper budgets, testing ad results and negative advertising.

 

2. On the Origin of Species by Charles Darwin

2009 is the 150th anniversary of the first printing of Charles Darwin's, On the Origin Species. Darwin's On the Origin of Species is considered the foundation for modern biology. Darwin outlined his theory of natural selection from the vast body of physical evidence he collected on the Beagle during the 1830's. While Darwin's theory of evolution still evokes controversy, his breakthrough book in the advancement of science book is surprisingly readable.



3. Walden by Henry David Thoreau

Walden by ThoreauWith the current wave towards green living, Henry David Thoreau's classic tome, Walden, shows the recipient that you "get" the importance of protecting the environment. Opinions vary on Walden. Whether you view it as an environmental call to action, a discussion of simple living, a book on the character of man or an assessment of humankind, Walden fails to disappoint the reader.



4. The Adventures of Huckleberry Finn by Mark Twain

Mark TwainThe Adventures of Huckleberry Finn by Mark Twain is a classic American novel. Set during the period prior to the Civil War, Huck Finn is a satirical review of the Antebellum South and the search for freedom of an escaped slave. The peril and exploits of Huck and Jim floating down the mighty Mississippi River, and the cast of threatening and often comical characters make The Adventures of Huckleberry Finn a great read.



5. Pride and Prejudice by Jane Austen

Jane Austen's romantic novel, Pride and Prejudice was first published in the early 1800's. The critically acclaimed novel has been in continuous publication ever since. Many will remember the adaptation by the BBC in the 1990's. In Pride and Prejudice, Austen mixes humor with earnestness, and humorous observation with emotional depth.




6. A Tale of Two Cities by Charles Dickens

This classic book by Charles Dickens is especially relevant today as we face the public outrage resulting from the greed and avarice of the past decade. Dickens, in A Tale of Two Cities, takes the readers through the turbulence and tumult of the French Revolution. The often quoted, "It was the best of times, it was the worst of times . . ." is arguably the most famous Dickens line. The book moves the reader through scenes of the brutality of the mob during and after the French Revolution. The primary protagonist, Sydney Carton, gives his life on behalf of his friends Charles Darnay and Lucie Manette.



What about the branding?  

Good question!  

 

On the outside of the book we will insert:  

Your Company's logo on the spine of the book; and 

Your Company's name on the back cover.  

 

Inside the book, we will insert:  

Your Company's website in the footer on every page;

A dedication page with your Company's message placed just inside the front cover; and 

An Atypical Literacy Program acknowledgement page designating your Company as a Participating Sponsor.  

 

Okay, so you are probably asking what is this going to cost me? Did you get a number yet from your bean-counters as to the projected cost of this type of branding? Did they add a premium due to the current environment of public outrage towards businesses? 
 

Now put those bean-counters back to work and calculate what you spent last year on flowers, fruit baskets and "throw-away" swag. The number is probably a lot higher than you imagined. 

 

So what did those spent dollars buy you? A few days or even weeks of "corporate branding"; and then it's in the trashcan. 

Do you believe your key customers, vendors and employees will remember? 

How much "goodwill" do you think a bouquet of flowers really buys? 

Are you prepared to face the mob with fruit baskets?

 

Our program works because it offers something that lasts for years and years.

 

We could charge thousands of dollars for this program and you would still be getting real value. But we aren't charging thousands of dollars. In fact, we aren't even charging $1,000 for this program.

 

We have priced this program so low that I'm not going to disclose the actual price on this page. I can't afford to! My competition will be angry enough when they learn of this program. Heaven help me if they catch wind of how little I'm charging you to participate.

 

So I'm going to make you this deal. If you will simply give me your name, phone number and email address, I'll give you the full details on the Atypical Corporate Gifts with a Conscience program. 

That's my offer. If you give me your contact information, then I will give you all the details on our program. 


At that point, armed with all the information, you can truly make an informed decision. Decide to participate and we'll start preparing your distinctly branded books. Choose to pass and we part without regret.


It's really that simple!




One final thought! You may be asking yourself, "Will our Corporate Gifts with a Conscience solve all your problems?" I can't guaranty that! In truth, no one can guaranty that!

However, I can and will guarantee that you will be completely satisfied with the quality and production of our product or I will refund your money in full.




Remember, participation in our program clearly shows you are engaged in the community. You are not part of the Wall Street led problem of greed and avarice. Your business is different. You care!


This choice to sit on the sidelines has passed.




The mob is already in the streets. Whether they strike at your business or pass you by will be guided by your actions today.


So don't let another day pass without taking action to arm yourself against the public outrage.




Enter your name, email and phone number below and one of our representatives will be in contact with you shortly with the full details on the Atypical Corporate Gifts with a Conscience Program. It's that simple. We'll give you the particulars and you can either join or pass.


That's it! Just fill in the blanks and learn more. No up sells! No come-ons! No useless marketing emails. No high pressure phone calls.



Frankly I'm not interested in selling you on this program. If you believe what I'm saying then you can already see the value. If you don't then frankly we are probably not the right service for you.




In short, Take Action Now or be prepared to face the mob tomorrow.





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