Press Releases

Learn why the Press Release can assist your book marketing efforts. But be careful for the traps which cause your press release to be ignored.

    The press release has been around for 100 years now In 1906 Ivy Lee, the father of modern PR, invented it for Pennsylvania Railroad, a client of his at the time

    It used to be so easy You wrote press releases for the press, and a very small number at that

    How does one go about writing a big press release for an impending site introduction? You are not alone if you are unsure on this but there are a few pointers to get you started and you can be successful at it at the same time.